Beginning in 1997, LW! launched its Retail Assistance Program (RAP).  Our goal: to revitalize the historic storefronts along West 72nd Street, between Columbus Avenue and Broadway/Amsterdam Avenue.  Our partners (among many others): the commercial tenants on the block.  
One by one, shop by shop, LW! discussed with the businesses and property owners of West 72nd Street the value of preserving their storefronts’ historic details.  The results speak for themselves; click here to visit our featured RAP webpage.

So, why RAP?  Why as part of our third annual Love Your Landmarks campaign?  Because during a recent walk down memory lane, we happened upon our Fall 1998 newsletter.  Featured inside is a heartfelt letter of thanks from one of our West 72nd Street RAP partners, Robert and Judith Long of Long’s Bedding & Interiors.  The Longs loved and appreciated the difference preservation made to their business; LW! loves their approach to neighborhood preservation!  Read the letter for yourself, then get in on the Love Your Landmarks 2012 action for yourself!

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