Legendary graphic designer Milton Glaser was famously struck by inspiration in an NYC yellow cab in 1977 — he got in with a scrap bit of envelope and got out with the iconic “I [heart] NY” logo for the city. (The envelope with the doodle is now in MoMA’s permanent collection). But how many know that he also designed the LANDMARK WEST! logo in 1985? Yup. We [HEART] Milton Glaser in a big way, and are excited to see that he has come out with a new book, Milton Glaser Posters: 427 Examples from 1965 to 2017, at the modest age of 88. Read more about Mr. Glaser’s incredible career and artistry in this weekend’s WSJ article or this New York Times piece.